Effective Date: March 17, 2025
CostaPPC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our website costappc.com or interact with our services. By using our website or services, you agree to the terms outlined in this Privacy Policy.
1. Information We Collect
We collect different types of information to provide and improve our services to you. The data we may collect includes:
Personal Data: Information that identifies you personally, such as your name, email address, phone number, billing information, or any other contact information.
Usage Data: Information about how you access and use our website or services, including your IP address, browser type, the pages you visit, and the time and date of your visit.
Cookies and Tracking Technologies: We use cookies and similar tracking technologies to monitor activity on our website and to enhance user experience. Cookies are small files stored on your device to store preferences and other information.
2. How We Use Your Information
The information we collect is used in the following ways:
To provide and maintain our services, including our digital marketing and e-commerce solutions.
To personalize and improve your experience on our website.
To communicate with you about your inquiries, account, and services.
To process payments and manage transactions.
To analyze usage trends and performance metrics to improve our website and services.
To send promotional material or newsletters (if you have opted-in).
To comply with legal obligations and resolve any disputes.
3. Legal Basis for Processing Personal Data
We process your personal data based on one or more of the following legal bases:
Consent: When you provide us with your consent, such as subscribing to our newsletter or marketing communications.
Contractual Necessity: To fulfill a contract with you, such as delivering the services you have requested.
Legitimate Interests: We may process your data based on legitimate interests, such as improving our website or services, unless your rights and freedoms override those interests.
Legal Obligation: Where required to do so by law, such as for tax reporting purposes.
4. How We Share Your Information
We do not sell or rent your personal information to third parties. However, we may share your data with:
Service Providers: We may share your information with third-party vendors who provide services on our behalf, such as:
Meta (Facebook and Instagram): For advertising purposes, including creating targeted ads based on your interests and behaviors.
Google Ads: For creating, managing, and measuring online advertising campaigns to promote our services.
Google Analytics 4 (GA4): For tracking and analyzing website traffic and user behavior to help us improve user experience and marketing efforts.
WordPress: To host and manage our website and ensure it functions properly.
GoDaddy: For domain registration and hosting services.
These providers may collect, store, and process your personal data in accordance with their privacy policies.
Legal Requirements: We may disclose your personal information if required to do so by law, regulation, or legal process, or in response to a valid request from a government authority.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
5. Security of Your Information
We use commercially reasonable physical, technical, and administrative measures to protect the personal data we collect. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
6. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Access: You can request access to the personal data we hold about you.
Correction: You can request that we correct any inaccurate or incomplete personal data.
Deletion: You can request the deletion of your personal data, subject to certain limitations.
Opt-out: You can opt-out of receiving promotional emails or newsletters by following the unsubscribe instructions in the communications or by contacting us directly.
Data Portability: You can request to receive a copy of your personal data in a structured, commonly used format for transfer to another organization.
7. Cookies
Cookies are small text files placed on your device to store information. We use cookies for several purposes, including:
Strictly Necessary Cookies: To enable basic website functionality.
Performance Cookies: To analyze website usage and performance (e.g., Google Analytics 4).
Functionality Cookies: To store preferences and enhance user experience.
Targeting/Advertising Cookies: To serve personalized advertisements (e.g., Meta, Google Ads).
You can control cookie settings through your browser, including rejecting or deleting cookies. However, some website functionality may be affected if you choose to disable cookies.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to comply with legal, accounting, or reporting obligations.
9. Data Transfers Outside the EU
If your personal data is transferred outside the European Economic Area (EEA), we ensure that adequate safeguards are in place to protect your data, such as the use of Standard Contractual Clauses or other legal mechanisms to comply with GDPR requirements.
10. Third-Party Links
Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third-party sites, and we encourage you to review their privacy policies before providing any personal information.
11. Children’s Privacy
CostaPPC does not knowingly collect personal data from individuals under the age of 16. If we learn that we have collected personal data from a child under 16, we will take steps to delete such information.
12. Automated Decision-Making and Profiling
We may use your personal data for automated decision-making and profiling to personalize your experience on our website or to provide targeted advertising. You have the right to object to such processing by contacting us directly.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review this Privacy Policy periodically for any updates.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or the way we handle your personal data, please contact us at:
CostaPPC
Email: [email protected]
Website: https://costappc.com
